The Holidays are Coming – Do You Have Your Affiliate Marketing Strategy Ready?

Hooray for online shopping! I have a feeling I’ll be relying heavily on Amazon and other favorite dot-coms this year since I’ll be spending the holidays in beautiful Hawaii. I couldn’t be more thankful, considering how far online shopping has come in the past 5 years. Not only are all of my favorite stores available online for easy shopping, I feel secure using my credit card, knowing no funny business will occur and my purchases will arrive without trouble.

Shopping online is “just as credible as shopping at the mall”, according to internet marketing guru James Martell, and I would have to agree with this astute assessment. Plus it’s just fun to receive packages in the mail instead of the usual ole bills. Online shopping has become so popular in recent years that brick-and-mortar storefronts have begun offering incentives to shoppers if they visit the physical location during the holidays. As nice as these incentives may be, it’s still not going to get me out of bed at 5 O’clock in the morning to make sure I’m the first in line for a customized charcoal grill.

For Affiliates, the Holiday Season Starts in July

If you’re involved in affiliate marketing, the holidays should be your busiest and best time of year for generating sales. With so many people turning to online shopping to avoid the headache of long checkout lines, congested stores, and repetitious holiday music, affiliate marketers are in a prime position to promote their favorite products online. Not everyone goes straight to their favorite stores web address, most people like to shop around for truly unique and noteworthy gifts, this is where you clever affiliates come in to the picture. Trouble is, if you wait till the last minute to get started the holiday rush will pass by in a blur, so now is the time to start preparing and the best way to do so is by setting some achievable goals.

Goal Setting – Easy as 1-2-3

  1. Write it down – Want to make $200 a day during the holiday season? Though some folks would be happy with half that amount, it’s still a reasonably attainable goal. Whatever your goal, write it down and post it where you can be reminded of this goal each day. Seeing the goal posted around your house will keep you inspired to make your goal tangible. It will will also encourage you to think about any obstacles which may slow your progress.
  2. Enlist help – No man is an island, and many hands make light work. Figure out just how much has to be completed, by whom, and by what date, then contract copywriters through Elance.com if it fits within your budget. Have your artistically inclined child create some nifty graphics to help promote your product, and outsource any work you don’t want to handle yourself. Lighten your burdens as much as possible in order to progress towards your goal that much faster.
  3. Mark the Calendar – Because you’ve delegated so many tasks to others, mark your calendar with various deadlines and stages of completion which must be met as the days and weeks progress towards the holidays. Turning your goal of $200 a day into smaller, easily achieved goals of small stages of measurable progress will help make your dream a tangible reality. Working this way will take you all the way from Black Friday to New Years with ease.

Affiliate Options – More than Cell Phones and Credit Cards

Just as online shopping has dramatically improved over the years, so too have the product options for affiliate marketers. Now there’s a product or service available for just about any interest or niche. Affiliate marketing equates to free advertising for your favorite products and brands, meaning there are more options than ever when it comes to pairing up with the service of your choice.

Browsing through some of the options lately, I’ve discovered affiliate opportunities for Hawaiian gifts and jewelry, Kona coffee, and all-natural medicine for people and pets, and this is just the tip of the affiliate iceberg. Find the affiliate option that works best for you, and soon that goal of earning $200 a day may transform to buying a flashy sports car and then matching Ferrari watches for you and your spouse.

Freelance writer Rachel Cook got her online writing experience from running a self-published tarot blog and doing guest posts on a friend’s related website. After being introduced to Elance by a friend, she quit her daytime job soon after and now writes articles as a full-time job. Now making more money than ever before, Rachel browses sites like www.enzolifestyle.com when she wants to splurge her excess cash on herself.

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12 comments

  1. Hi Rachel, you are absolutely true holidays are the best time to make money for affiliate marketers. Its this time of the year when everyone else is busy enjoying the holidays but you are tight seated earning money so that you enjoy yourself when everyone else gets back to work. I liked the point where you mentioned that you have to plan your work so that you don’t get messed up while engaged in so many things at a time. Thanks for sharing the post.

    • I’m kicking myself for not trying to do anything for the Halloween holiday that has just passed, every year I promise I will start trying to set up affiliate campaigns for these holidays but I never get round to them. ๐Ÿ™‚

  2. Hello,
    I agree with you that holodays are the best time period for making money. For this we have to make proper affiliate marketing strategy. But obviously this time is very stressful because on these holidays you have to do a lot of work and facing a lot of stress.

  3. I have started an affiliate program but not started to earn any penny do you have any idea to make my program revenue.
    Mohideen @ seo blog’s latest blog post is Violent Content on Social Media: Necessary?My Profile

  4. I just begin build Aff site in a few days. I think the result not bad :).
    TimonTo’s latest blog post is HostGator Black Friday 2012 CouponMy Profile

  5. During holidays people might just be looking for suggestions and not links to specific items, so at that time affiliate marketers have great chance of implementing their strategy. Normally, they try out with their widgets which will display sales items or hot trends to their customers and hence earn big deal of money. On the other hand, if affiliate marketers use an affiliate program that offers subscriptions to customers, it can be a great passive income for them. If you manage to master this skill of marketing, it can be your dream career as you get to work from home, set your own hours, can never laid off, and are in control of destiny. I really like one point of yours in which you have described the goal setting in 3 simple steps. Great post to start off with affiliate marketing strategy!

    • Good post there David, I’m trying affiliate marketing for the first time in January and I’m aiming for the big holidays, it is certainly going to be a big learning curve trying to get things right.

  6. Itโ€™s quite difficult for me to plan out strategy during holidays. My family demands time from me which I canโ€™t ignore. Can you please help me out with this?
    Smith’s latest blog post is 4 Tips On Having A Country Style WeddingMy Profile

    • Oh how I know that feeling, I look after my dad and it seems like he is demanding more and more of my time. I’m afraid I don’t have an answer. ๐Ÿ™