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Using Google Adwords is clearly about trying to make money from advertising. However many people end up losing money on campaigns, particularly on early campaigns, and this can sour people to the idea of pay-per-click advertising. They then focus on building up good natural search results. But this can be a waste, as managing a ...

Making Money using Google Adwords

Using Google Adwords is clearly about trying to make money from advertising. However many people end up losing money on campaigns, particularly on early campaigns, and this can sour people to the idea of pay-per-click advertising. They then focus on building up good natural search results. But this can be a waste, as managing a Google Adwords account successfully can turn a relatively small amount of money into customers who will return again and again.

The first option one can turn to is to make money from Google Adwords is by employing a Google Adwords management company who can manage the whole affair for one. This can be a win-win situation as they will setup the account in a profitable way, and can even offer guarantees on the amount of traffic you will receive. It can be up to you to turn that traffic into sales, but the management company will usually also be able to make suggestions to how your website can be improved.  Remember that getting customers to your website is simply one part of the puzzle; to turn them into customers is another ballgame.

A second option is to have Google Adwords as the primary source of visitors to one’s site. This works well when one is budgeting – if you know that 20% of customers will come to your site having spend 100 pounds on a campaign, you will be able to visualize how much profit you can convert. It makes it into a very precise campaign that works for products that people are likely to purchase rather quickly. For something that requires more of a relationship and trust to be built, organic search results can help. However remember that if you have a type of product or service where you need to build a personal relationship, a phone number of an interested customer can be gained from a pay-per-click campaign.

The downside of putting all one’s eggs into the Adwords basket is that once one stops paying for the advertisements, then one has very little organic search traffic coming to one’s site.  Therefore many use Adwords as a part of their campaign, maybe between 20%-40% of overall advertising budget. The profits one receives from the Adwords campaign can be used to build up a stronger organic search position through the use of link building, and the information gained from the Adwords campaign regarding what works and what doesn’t can be invaluable.

Marketing By Web are based in Bristol and offer PPC management

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9 comments

  1. Google Adwords is not for most people. In fact the people that spend so much time trying and trying to sign up are not going to make any money with it and lose tons of traffic.

    Adwords only works for websites with decent traffic that provide quality content and value to readers. By decent I mean, the website already ranks well for several keywords and has some regular readers. As for content it better have at least 10 pages and if it is a blog at least 40 posts that are useful.

    Try to just slap up random Adwords ads all over a website along with any other junk just makes the website look messy and distracts anyone who would have otherwise visited it.

    Similarly it is not a great long term money making strategy. The dynamics of Adwords will change along with the entire online advertising community. The ability to make money in ways outside of this will be crucial and will separate many websites and blogs in the years to come.
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    • I used Google Adwords a few years ago and lost about £100 ($160-$170) because I didn’t know what I was doing (and still don’t) and I forgot to cancel the campaign. So you are right when you say it isn’t for everyone. :P

  2. If you want to use Adwords, I suggest you to use landing page. Because this traffic method is not free. So you can capture the leads for your own list.

    • I think most people who use Adwords regularly will agree with you, you are paying for the traffic so try and capture as much of it as you can for as long as you can. :)

  3. I don’t have a lot of experience with Adwords but I think lots of affiliate marketers are still using it to make a lot of money.

  4. Google AdSense is an easy way to earn money from your online content. … Connect your mobile users with the right ad at the right time as they seek information .

  5. Google uses a system called a quality score and is you want to make money with adwords then you need to pay close attention to this.